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So we have a header tag, known as a H1 tag, this important tag is what heads your on-page text content, (usually in bold before your first main descriptive body paragraph) so it is written in a standard html font so it can be easily read by the web crawler (robot). The H1 tag needs to satisfy the basic function of the search engine's web crawler, i.e. to read the page content and decide if it is interesting, valuable and relevant to search. It also needs to be simple and straightforward for the human viewer of the web page, so that it makes sense and they don't notch up another bounce on your Google Analytics stats page.
With this in mind, how do we write a good H1 tag? What is the essential ingredient for its success? it is important to note here that the H1 tag (or even the h2 or h3) tags are not the only element of on-site optimisation, on the contrary, there are many other SEO methods that are of equal or more important value, but here we are interested in mastering the H1 tag, other areas of on-site SEO will be covered by other articles.
So we need to cover the subject of our page, we need the H1 tag to give as best an overview of what our page is about as possible, that will mean it will most likely include a keyword, or even more than one. Now if we fall into the trap of loading this important sentence with too many keywords, attempting to hold sway over the web crawler's attentions, it will probably backfire as the H1 tag will lose its contextual meaning to the viewer, adversely affecting their understanding of what the text below our header is about.
The best way to use a H1 tag is to make the line both catchy to the viewer, but with an undercurrent of logical arrangement and content for the web crawler. If both of these criteria are met, then the H1 tag is really working hard for its existence and contributing to the success of your SEO project.
The other factor is the placement and look of your H1 tag, now there are many sites out there with a good use of content and obvious SEO acumen behind them, but they totally lack any respect of aesthetic value and design flair. A well used H1 tag should look natural on the page, it will fit well and its colour and font size will blend effortlessly into the look of the page, so you won't really see it as a main SEO function as a viewer, it will be a useful introduction to your page's body copy, like any other newspaper or advertising headline.
So can we demonstrate a H1 tag that might satisfy the above pointers? Yes of course we can. Let's imagine we have a website that deals with Horse Massage, now we more or less have a major keyword there already, so let's use it in our H1 tag, 'Qualified Horse Massage, available anywhere in the UK' - So this is just our imaginary business subject and our H1 tag for that business. Notice we have three points of information for the reader, 1, we provide horse massage 2, our horse masseuse is qualified 3, we can provide this service anywhere in the UK. So our H1 tag is short, informative and includes our number one keyword, which would normally also be present in our page title, and possibly in the URL for the website as well as in our body copy once or twice.
So that is a little information about getting your H1 tag right, as with all things web, it takes a bit of playing around until you are completely happy, (and by then it's usually time to change it all again)!
Good luck with your H1 tag writing and remember to let me know how it goes for you.