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5 Tips For Getting More Leads Using Google Places

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1. How to start? You will need to sign up for a Google Account, then search for 'Google Places' when you are on the page the sign-up process is fairly simple. One thing that seems to confuse Places, is when you register more than one business at a single address. So unless essential or you have no choice, I would stick to one business address for your postcode and address. Simply start to fill in your business details on the form, the page you are creating will be visible on the right hand side as you type.

2. Correct your location on the map. You will notice on the map image, to the right hand side, there is an opportunity to correct your marker position. If your business has visitors then it is a good idea to check where Google has located, you. It is quite often that it is not correct and it makes sense for you to have visitors know where you are.

3. Business Keywords choice. One of these must be one of Google's default business types, so for example, Google may have the term 'Internet Company' you have to use one of them, so just go for the nearest best. You can choose five terms, the rest can be custom, so you can type in the best key words for what you believe your customers are searching for, try to be accurate and use all the keyword slots, it will give your Places page the best chance of being returned for a search.

4. Reviews. Other Google account holders can review your business and those reviews will be shown on your places page in Google's natural search results list as a series of yellow stars, as well as on your places page when a viewer clicks through. It is a good idea to ask for client reviews as many businesses don't seem to use this resource, yet it's free and it can set your listing apart at the top of Google.

5. Images, videos, opening times and payment accepted. It makes a lot of sense to give your prospective customers all the information you can, once they have clicked on your places page, Your Google Places control panel gives you the opportunity to add images and video to your page, as well as ancillary information, such as when you are open, and what payment types you accept. There is also a customisable section at the bottom of the form where you can add other benefits.

These points are not supposed to be a comprehensive list, just a few ideas for getting the best from your listing. One other important thing is that when you have successfully submitted your page, you will be sent a PIN number, this is through the post and takes around 2 weeks to arrive. You will need to look out for it, it's an A6 perforated card with the Google logo printed on it. You tear open the perf, log back on to your Places control panel and input the PIN, your page will not be shown until this has been done!

Good luck with your places page, let me know how it goes.

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